Elan Group has launched its festive campaign, ‘Diwali, The Wonder of Light’, across four premium destinations in Gurugram: Elan Epic, Elan Miracle, Elan Town Centre and Elan Mercado. The campaign features cultural performances, festive workshops, family activities and live entertainment. It aims to offer visitors more than just shopping.
Across all four destinations, themed installations and festive décor create a vibrant atmosphere. In addition, visitors can explore leading retail brands, new store launches and festive pop-up markets. Gifting options, seasonal offers and varied food and beverage experiences add to the celebrations.
Festive Events and Activities Across Elan Malls
Elan Miracle and Elan Epic hosted Garba and Dandiya performances on 17 October. A Dhunuchi dance followed on 18 October, while a Ramayan musical performance took place on 20 October. The programme also included family activities.
Looking ahead, Elan Epic will host Diwali workshops, a magic show and a pottery experience on 6 November. Meanwhile, Elan Miracle will hold Diwali celebrations on 7 November. On the same day, Elan Mercado and Elan Town Centre will feature a Tanoura dance.
The celebrations will continue with Karwa Chauth events on 27 and 28 October. Visitors can enjoy live music and mehendi artists during these events. The next day, on 29 October, a Sufi band performance and a Sufi whirling dance will add to the festive mood.
Ahead of Halloween, Elan Epic will feature themed décor and atmospheric settings on 30 October. In addition, Spezia Bistro, Mystery Rooms 2.0 and Dhaba Estd. 1986 will join the celebrations.
Elan Group Celebrates Diwali Across Gurugram Malls
Elan Malls Blend Shopping with Festive Experiences
New retail additions and food and beverage options will further enhance the festive calendar. Visitors can discover new brands and enjoy festive treats. They can also explore seasonal deals while taking part in cultural events and other activities.
Speaking on the occasion, Ms. Vidhi Attri, Head-Marketing, Elan Group, said, “Festive occasions present an opportunity to reimagine retail destinations and create experiences that resonate with visitors beyond everyday shopping. At Elan Malls, we have brought this vision to life with our grand festive campaign, ‘Diwali, The Wonder of Light,’ by transforming our destinations into vibrant festive spaces through grand thematic installations, immersive décor and thoughtfully curated experiences, complemented by a high-impact retail mix, numerous festive offers and an engaging calendar of events. By integrating culture, entertainment, dining and shopping within our destinations, we aim to encourage visitors to explore, celebrate and enjoy the festive spirit across our malls.”
Ramayana-Inspired Installations Mark Diwali
The festive décor draws inspiration from the Ramayana and the legacy of Lord Shree Ram. These displays bring Indian mythology and tradition into the mall spaces.
At Elan Epic, a grand 18 ft × 12 ft installation celebrates the glory of Shree Ram. Created for Diwali, it highlights righteousness, faith and the victory of light over darkness.
Similarly, Elan Miracle features a 20 ft × 12 ft Golden Rath installation inspired by the Ramayana. The display includes symbolic elements and pays tribute to India’s cultural heritage. It also serves as a striking centrepiece and a festive photo spot for visitors.
Meanwhile, Elan Mercado and Elan Town Centre feature illuminated displays across parts of their retail atriums. These installations include grand structures, decorative backdrops, glowing lamps and lotus-inspired elements. Together, they add warmth and colour to the festive setting.
Elan Group Creates Festive Spaces for Families
Each Elan destination offers a distinct way to celebrate the season. Visitors can enjoy cultural performances, entertainment, shopping and dining in one place. Through ‘Diwali, The Wonder of Light’, Elan Group aims to turn everyday mall visits into shared moments of celebration and connection.
