Introducing a New Linen Range with Over 300 Styles, Wrinkle-Resistant, and Performance Fabrics
Arvind Limited, a leading integrated textiles solutions provider with strong fibre-to-fashion capabilities, has launched its latest summer campaign, Linen by Arvind: For All Kinds of Cool. This campaign showcases Arvind’s dedication to reimagining linen as the ultimate summer fabric—offering unmatched style, breathability, and comfort for linen enthusiasts.
Alongside the campaign, Arvind Limited is expanding its linen collection with over 300 new styles, introducing Intelli-Fabric technology. This innovation brings features such as wrinkle-resistant linen, breathable blends, and wool-blended linen fabrics, catering to modern lifestyles. The expanded suiting range offers stylish yet comfortable linen options, perfect for both formal and special occasions. The new collection is now available at 160+ Arvind Limited stores and leading multi-brand outlets nationwide.
Speaking on the launch, Pranav Dave, Chief Business Officer – Knits and Retail, Arvind Limited, shared:
“Linen has always been synonymous with summer, but with this collection, we want to redefine it as more than just a seasonal fabric. Today’s fashion is about versatility, and linen meets these demands effortlessly. Whether for work, travel, or everyday wear, linen remains a timeless choice that blends comfort with style. Our vision is to make linen an all-year essential—something people choose not just for its breathability but also for the confidence it brings.”
With this campaign and expanded collection, Arvind Limited aims to introduce the versatility of linen to a broader audience.
Discover Linen in Three Unique Expressions
The campaign film brings to life three distinct expressions of linen, showcasing how individuals embrace comfort and style:
- Lazy Cool – Effortless style meets laid-back dressing. This collection features airy, relaxed fits designed for those who love casual yet fashionable ensembles.
- Digital Cool – Created for those always on the move, this collection merges lightweight, breathable fabrics with sharp styling—perfect for busy schedules and spontaneous plans.
- Traditional Cool – A fusion of heritage and modern aesthetics, this collection reinterprets classic designs with a contemporary twist, offering tailored elegance for business meetings and celebrations alike.
For decades, Arvind Limited has set benchmarks in fabric innovation and craftsmanship, shaping India’s fashion landscape. With a legacy of excellence, the brand continues to push boundaries, redefining fabric innovation while inspiring generations with timeless creations.
The For All Kinds of Cool campaign is now live across digital platforms and retail stores.
Watch the campaign films here:
Campaign Video 1
Campaign Video 2
About Arvind Limited
Arvind Limited is a textile-to-retail conglomerate with expertise in textiles, apparel, advanced materials, environmental solutions, telecom, and omni-channel commerce. As an integrated textiles solutions provider with strong fibre-to-fashion capabilities, Arvind is also a design powerhouse known for implementing innovative concepts and generating intellectual property. It ranks among the top fabric suppliers globally. For more information, visit www.arvind.com.
