Celebrating its 50th anniversary, Double Bull, the renowned Indian men’s fashion brand, is making a powerful comeback into the retail industry with ambitious growth strategies. With a vision to achieve Rs. 100 crore revenue by FY31, the brand is set to redefine fashion for the modern Indian man.
Double Bull is rolling out an aggressive expansion plan, focusing on increasing its presence in Multi-Brand Outlets (MBOs) and setting up over 50 Exclusive Brand Outlets (EBOs) in both rural and urban markets across 14 states. Additionally, the brand is set to enter the Direct-to-Consumer (D2C) space with an exclusive e-commerce platform by the end of the year. To drive this new vision, the company has also announced key leadership appointments.
Founded in 1974, Double Bull made its mark in the Indian retail industry with its bold and fearless party-wear collections, coupled with impeccable craftsmanship. Over the years, the brand became synonymous with youthful, vibrant fashion, capturing the imagination of India’s style-conscious men. Now, with a fresh outlook, Double Bull aims to bridge the gap between premium fashion and affordability, ensuring high-end quality is accessible to all. As it celebrates 50 years of excellence, the brand is focusing on innovation, fast fashion, and reintroducing its signature party-wear shirts across India.
A Vision for the Future
Speaking about the re-launch, Mr. Jatin Manodra, CEO of Double Bull, said, “As we celebrate 50 years in the Indian retail industry, we are not just looking back at our legacy but forging an exciting future. With new leadership and a revitalized vision, we are determined to reclaim our position as the go-to brand for stylish men’s fashion. From our current turnover of Rs. 35 crores, we are setting our sights on Rs. 100 crores by FY31. Our goal is to blend our rich heritage with contemporary innovation, offering bold and sophisticated designs at an accessible price point. Double Bull is all about empowering fearless self-expression, and we are here to revolutionize the Indian menswear market.”
With this relaunch, Double Bull is broadening its product portfolio to cater to the evolving tastes of modern consumers. The brand will introduce an expanded range of versatile, high-quality apparel that seamlessly blends trend-forward designs with everyday comfort. Additionally, Double Bull is investing in innovative fabric technologies to enhance sustainability and durability without compromising on affordability.
About Double Bull
Established in 1974, Double Bull has been a pioneer in premium menswear for five decades. Known for its bold, contemporary styles that effortlessly merge sophistication with comfort, the brand has set new benchmarks in fashion. From impeccably tailored formal wear to effortlessly stylish casuals, Double Bull continues to be a symbol of confidence and refinement. As the brand marks its golden jubilee, it remains committed to innovation and excellence, ensuring every man makes a statement, no matter the occasion.
For more information, visit www.doublebullfashion.com.
