EVENT UPDATE | Industry Updates

Donear Group, India’s leading lifestyle and fashion house introduces revolutionary four way

Published: March 1, 2024
Author: Fashion Value Chain

The brand also introduced its campaign starring actors Tiger Shroff and Jannat Zubair that is ‘Freedom to Move’ emphasising on the comfort of movement, flexibility and quality of the fabric that makes it a diverse choice for any kind of activity.

Donear Group, India’s leading lifestyle and fashion house, announced the launch of Neo Stretch fabric at Bharat Tex 2024 today. Inaugurated by Prime Minister Narendra Modi, Bharat Tex 2024 is a prominent international industry forum for thought leaders to come together to discuss the textile industry at large.

Known for its exquisite craftsmanship in the suiting category

Donear group introduced and showcased Neo Stretch Fabric, a four-way stretch suiting and shirting fabric that not only offers more comfort to its patrons but also has a better shape retention.

Neo Stretch is a revolutionary fabric that not only sets itself apart from the category but also provides for enhancing the overall suiting and shirting experience. Given the uniqueness of the fabric, the brand also introduced its campaign starring actors Tiger Shroff that is ‘Freedom to Move’ emphasising on the comfort, flexibility and quality of the fabric that makes it a diverse choice for any kind of activity.

Donear Group is the largest manufacturer of four way stretch fabric in India and one of the biggest suppliers to renowned brands in Europe. The brand is primarily engaged in the manufacturing and marketing of textiles in​ different formats and specialises in suiting fabrics and is known for its flagship​ brand, Donear Suiting, which offers high-quality and fashionable suiting​ materials for men.

Speaking about the launch of Neo Stretch at Bharat Tex’24, Mr Rajendra V Agarwal, Managing Director, Donear Industries Limited, said, “India is known for its vast and exquisite variety of textiles, techniques, and customs. It is a melting pot of legendary textile heritage that can be traced back to a millennium. Today, Donear Group’s dedication to quality and innovation in the textile and apparel industries was demonstrated with Bharat Tex 2024.

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