Disney Consumer Products India has introduced an extensive range of licensed merchandise to celebrate the theatrical release of Spider-Man: Brand New Day. Partnering with more than 26 leading brands, the collection spans fashion, accessories, toys, collectibles, FMCG products, and lifestyle essentials, offering Indian fans a variety of ways to celebrate Marvel’s iconic superhero.
Participating brands include Bata, Bewakoof, Flipkart, Gritzo, Hamleys, Hasbro, ITC Sunfeast, Lenskart, Lifestyle, Myntra House of Brands, MINISO, Milton, Pantaloons, Pidilite, Reliance, The Souled Store, and several others.
For nearly 65 years, Spider-Man has remained one of Marvel’s most recognisable and beloved superheroes, inspiring generations through comics, animation, and blockbuster films. The latest merchandise collection brings that legacy to life with products designed for fans of all ages.
Commenting on the launch, Tan Wee, Executive Director, Brand Commercialisation, Disney Consumer Products, said, “The return of Spider-Man is more than a movie moment—it’s a cultural event for millions of fans across India. These collaborations extend the excitement beyond theatres, allowing fans to celebrate their favourite superhero through fashion, collectibles and everyday products while strengthening our character licensing business in India.”
FMCG Collaborations
The campaign extends into everyday products through collaborations with leading FMCG brands. Pidilite’s Fevicol MR has introduced four limited-edition Spider-Man packs featuring character artwork and QR-enabled craft tutorials. ITC Sunfeast Fantastik has launched themed packaging as part of its ‘Unlock Your Fantastik’ campaign, while Gritzo has expanded its Marvel-inspired SuperMilk range with a new Spider-Man edition.
Fashion & Accessories
Several retail and lifestyle brands have launched exclusive Spider-Man collections. Lenskart has unveiled themed eyewear for adults and children inspired by Spider-Man’s signature colours, while Lifestyle, Reliance Yousta, Pantaloons, and FirstCry have introduced dedicated apparel collections. Bata has launched Spider-Man-themed sneakers for children, complemented by themed socks from SocksXpress.
E-commerce Collections
Online fashion retailers have also joined the celebration. The Souled Store has introduced a collection featuring T-shirts, sweatshirts, sneakers, and backpacks inspired by the superhero. Myntra House of Brands, Flipkart’s Metronaut, Bewakoof, and Bonkers Corner have also launched Spider-Man-themed apparel and casual wear.
Toys & Lifestyle Products
The merchandise lineup extends to toys and lifestyle products with Hamleys hosting Spider-Man pop-up experiences across India. Hasbro has introduced Marvel Go Local collectible cars, while MINISO, Milton, Cello Kidzbee, Basil, Mirada, and Bonus Playing Cards have launched themed products ranging from hydration bottles and lunchboxes to plush toys, keychains, bag clips, and playing cards.
With this wide-ranging merchandise programme, Disney Consumer Products India continues to expand the Spider-Man experience beyond the big screen, giving fans new ways to connect with one of Marvel’s most enduring superheroes through everyday products and collectibles.
