Renowned luxury brand Dior has made a groundbreaking move by announcing Mandopop sensation Jay Chou as its newest global ambassador. This marks a historic moment as it is the first time a Mandopop artist has been chosen to represent Dior on a global scale.
Dior expressed their enthusiasm for this collaboration, stating, “As our new global ambassador, Jay embodies the spirit and singularity of Dior style, a modernity with a timeless signature. Driven by audacity and creativity, this alliance celebrates more than ever the special ties uniting Dior and culture in all its forms.”
Jay Chou’s appointment as a global ambassador aligns perfectly with his upcoming music release on December 22, just in time for the festive Christmas season. The announcement follows the conclusion of his ‘Carnival’ world concert tour, where he dazzled the stage in Bangkok wearing outfits exclusively crafted by Kim Jones, Dior’s creative director.
Expressing his excitement about this new role, Jay Chou shared, “I am thrilled to join Dior as a global ambassador and am very grateful for Dior’s custom-designed stage ensembles for the concerts in Bangkok. We have been working together on the stage outfits and performing in Dior, which truly makes the stage experience incredibly special. I am looking forward to our journey ahead with Dior.”
Chou’s return to Thailand after a two-decade hiatus for the concerts in Bangkok garnered immense success, with over 70,000 fans flocking to the Rajamangala National Stadium, setting records. Besides his achievements in the music industry, Jay Chou is also recognized as an actor, having made his debut in Hollywood movies like The Green Hornet and Now You See Me II.
Joining the ranks of other Dior global ambassadors like actor Robert Pattinson and South Korean singer Haerin, Jay Chou’s collaboration with the iconic fashion house marks a significant milestone in his career.
