As the holiday shopping season kicks off, denim brands are rolling out enticing Black Friday deals to capture consumers’ attention. With denim expected to be a major category this year, brands are strategically positioning themselves to offer significant discounts and exclusive promotions.
Key Denim Brands and Their Black Friday Offers:
- Good American: The brand is offering a generous 30% off sitewide, encouraging early shoppers to utilise the code “BF30.”
- Mott & Bow: This brand has launched an early-access Black Friday sale, offering a 28% discount on its signature sets of jeans and tees.
- Wrangler: The heritage brand is leveraging its loyalty program, Wrangler Rewards, to offer exclusive pre-Black Friday sales and BOGO deals.
- DL1961: This premium denim brand is offering newsletter subscribers early access to discounts of up to 60% on select styles.
- Madewell: The brand is offering a 30% discount on new arrivals, including trendy low-slung baggy jeans and leather jackets.
- Bonobos: This men’s retailer is offering a 30% discount sitewide, including popular jeans styles like the Gramercy Premium Jean.
- Target: The retail giant is offering a significant 40% discount on sweatshirts, sweatpants, fleece, and denim.
- Retrofête: Known for its statement-making denim, Retrofête is offering a 30% discount on its feather-trimmed denim jackets, crystal-embellished shirts, and mid-rise barrel jeans.
- SER.O.YA: The New York-based label is offering a 30% sitewide discount on its best-selling barrel jeans and other ready-to-wear items.
- Levi’s: The denim giant is offering tiered discounts based on purchase amounts, encouraging consumers to spend more to save more.
With such compelling offers from both established and emerging brands, the denim category is poised to dominate this holiday season. As consumers seek stylish and comfortable clothing options, denim is expected to be a top choice.
