De Beers Forevermark, a fine jewelry company, has launched an exclusive, selected jewelry line for Daughter’s Day 2024 on September 22. The product line focuses on minimalist pendants for everyday wear and employs real diamonds.
“This Daughter’s Day, take a moment to celebrate the unique brilliance that your daughter brings into your life,” De Beers Forevermark stated in a news release. “De Beers Forevermark presents a uniquely chosen selection of natural diamond pendants, each one thoughtfully made to celebrate her strength, grace, and uniqueness. These timeless pendants are a lovely way to show your love and devotion.”
The Forevermark pendant collection is comprised of 18-carat gold and encrusted with real diamonds. The product range is meant for everyday use, with pared-down designs that reflect the growing trend of purchasing lightweight, fine jewels for daily usage in India.
According to the company, De Beers Forevermark makes jewelry with diamonds that are responsibly sourced and personally picked. The brand sells in India through its direct-to-consumer e-commerce store and brick-and-mortar locations throughout the country, including a showroom in Hampankatta, Mangaluru.