brand | Fashion Updates

Poeticgem and F&F at Tesco Unveil Youth-Oriented Fashion Brand ‘Oh Me Oh My’

Published: December 26, 2023
Author: Fashion Value Chain

Poeticgem, a subsidiary of the PDS Group known for its expertise in retail design and sourcing solutions, has unveiled a new youth-oriented fashion brand in partnership with F&F at Tesco. This fresh brand, named ‘Oh Me Oh My’ (OMOM), is tailored to a youthful audience, offering a blend of trendy fashion and everyday wardrobe essentials. OMOM places a strong emphasis on authentic casual wear, focusing on creative silhouettes to maintain a contemporary and relevant style, as highlighted in their official statement.

The brand’s offerings include signature staples such as oversized sweats, playful graphics, crop tops, statement cargo and parachute pants, along with padded outerwear in a palette of neutrals complemented by vibrant pops of pink, bottle green, and rich chocolate.

Ben Lee, the Head of Design at Tesco, commended the collaborative effort, describing it as a fantastic endeavor to create an additional, aspirational yet affordable brand exclusively for F&F. He expressed anticipation for the brand’s growth.

In addition to this exciting venture, Poeticgem recently expanded its capabilities by acquiring the brand IP of Little Mistress, known for its womenswear and occasionwear collections. This strategic move further enhances Poeticgem’s design, sourcing, and distribution capabilities within its global portfolio.

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