DAIMANTÉ, a contemporary jewellery label from Caratix Jovella Pvt. Ltd., has entered the Indian luxury jewellery market with a distinct philosophy that places technology, ethics and design at its core. Positioned as an AI-led green luxury brand, DAIMANTÉ blends artificial intelligence–assisted design with traditional Indian craftsmanship to create jewellery that aligns with modern values while retaining emotional resonance.
Each DAIMANTÉ creation begins with AI-generated design concepts inspired by nature, geometry and energy. These digital forms are then carefully interpreted and handcrafted by skilled artisans, ensuring that technology supports creativity without replacing the human touch. The resulting pieces are contemporary in expression, purposeful in intent and deeply rooted in artisanal skill.
Designed and manufactured entirely in India, the brand reflects the Make in India vision while responding to global demand for responsible and sustainable luxury. From design and diamond cultivation to gold sourcing and finishing, DAIMANTÉ’s fully domestic operations reinforce India’s growing role as a global centre for jewellery innovation and manufacturing.
The brand debuts with Talisman, a pendant-focused collection inspired by ancient symbols of protection, strength and transformation. Reimagined for modern lifestyles, the collection emphasises personal meaning over ornamentation. Crafted in recycled 14–18K gold and set with IGI-certified laboratory-grown diamonds, the range reflects the brand’s commitment to conscious luxury, with prices starting from INR 30,000.
Central to DAIMANTÉ’s approach is the use of laboratory-grown Type II-A diamonds produced using the CVD process. These diamonds match mined diamonds in structure, brilliance and durability, while eliminating the environmental and ethical concerns associated with traditional mining. This approach significantly reduces land disruption and ensures transparency and traceability.
Commenting on the brand’s vision, Sunny Kumar Singh, Founder and CEO of DAIMANTÉ, stated that technology should enhance imagination rather than replace human skill. He added that while AI enables exploration of complex forms, the soul of every piece remains rooted in artisanal craftsmanship, reflecting a more conscious future for luxury.
At DAIMANTÉ, all diamonds are laboratory-grown, paired with ethically sourced recycled gold and eco-conscious packaging. Each piece is certified by IGI/SGL, carries BIS Hallmarking, and is backed by lifetime exchange and buyback assurances.
Currently operating as a digital-first brand, DAIMANTÉ retails through its online platform and is preparing to open its first physical store in Pune, followed by a phased expansion across key Indian markets. With an existing presence in the United States, the brand aims to position Indian-designed, responsibly crafted jewellery on the global stage, redefining luxury through intelligence, ethics and meaning.
