Fashion Week Update

D-house laboratorio urbano opens its doors during Milan Design Week 2024.

Published: April 5, 2024
Author: Fashion Value Chain
Visitors are invited to consider their role and purpose in the world by means of an immersive display crafted to elicit deep meditation.

Milan, April 2nd, 2024 – D-house laboratorio urbano, along with Pattern Group Innovation Hub, today announced it is once again collaborating with Kornit Digital (NASDAQ: KRNT) to showcase “Printed Rituals”, conceived by Guardini Ciuffreda Studio.

The project serves as an open reflection of our place in the world and the way we express it. The installation is in the rooms of the urban laboratory to create a cozy and comfortable environment, enabling the exploration of the infinite synergies between fashion, design, and creativity.

Inspired by the Moryama House, Guardini Ciuffreda Studio challenges the concept of the house as an expressive space for self-discovery. “Being able to design in harmony with our sensitivity, both aesthetic and ethical, is the result of sustainable innovation that paves the way for the future.

Five outfits featuring printed fabrics transformed into three-dimensional codes, accompanied by poems, were tailored for five rooms using Kornit’s cutting-edge digital on-demand production technology. The printing process produced an exceptional result: a mesmerizing dual visual experience.

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