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FASHION VALUE CHAIN

Westside in collaboration with Sameera Reddy recently launched
the Autumn-Winter edition of its Limitless campaign. The campaign encourages inclusivity, self-love,
and body positivity that the brand strongly believes in. Taking the conversation ahead, the brand got
on board Swastika Mukherjee; a leading Indian actress. At the event, both the lovely ladies engaged
in a candid conversation on shattering stereotypes and truly being Limitless.
The two spoke at length about different aspects of fashion, body positivity & self-love. This was
followed by meeting members of the Westside community & fans along with a fashion show. The
event aimed at building a community where everyone can express themselves and be their most
authentic selves.

Speaking about this campaign, Umashan Naidoo, Head of Consumer and Beauty, Westside said, “It
feels natural/authentic to collaborate with Sameera Reddy and Swastika Mukherjee as they are the
perfect embodiment of this value system. They have a voice for style, confidence, and our version of
the modern working mother. They allow the brand to celebrate women and engage with a
community of like-minded people. Their belief aligns with the values of Westside”.
Adding to it, Sameera Reddy said, “I love my collaboration with Westside on the powerful campaign:
Limitless. Our aim is to have inhibition free conversations. It’s refreshing to see a fashion brand
breaking the conventional barriers of beauty and size and that’s what makes Westside the perfect
partner for this association!”

Adding on to this, Swastika Mukherjee said “Each body is magnificent and deserves to be respected.
I’ve always wondered why we limit ourselves to the archaic concepts of beauty. Limitless is a
platform that gives everyone an impetus to be the best version of themselves. I truly believe in
Westside’s key beliefs of Inclusivity and body positivity, where everybody is beautiful and has the
opportunity to express themselves freely and creatively. To me Westside is the truest embodiment of
being and feeling Limitless”.
About Trent:
Established in 1998 and part of the Tata group, Trent is headquartered in Mumbai but has
pan-India operations. Trent operates Westside, one of India’s largest and fastest growing
retail chains.
The Westside format offers an exclusive range of its own branded fashion apparel and
continues to be the mainstay of the retailing business of the company. Some of the
departments include women’s wear, menswear, kids’ wear, footwear, cosmetics, perfumes
and handbags, household furniture, accessories, lingerie, and gifts.