Beginning a journey of self-discovery, the Coach “Find Your Courage” campaign takes us into a world where real and virtual mix together. In this phase of the campaign, virtual characters imma and Wu Jinyan dive into the world of denim, a classic symbol of self-expression. They explore how denim has evolved over time, embracing its timeless appeal while also pushing boundaries to create new possibilities. Imma learns from Wu Jinyan about the courage to embrace change and innovation within this classic realm, showing how the campaign is all about embracing who you are in exciting new ways. In addition to this, Imma also learns about the courage to take risks, where she learns to overcome uncertainty by taking a bold leap forward.
Set in a virtual universe, the campaign introduces the Coach Spring collection within a story about finding the courage to discover what it means to be real in your own way.
The newest exploration of “The Courage to Be Real,” Coach’s purpose is grounded in inspiring people to express the many sides of who they are, “Find Your Courage” takes place between physical and virtual worlds, blurring the lines along the way. The campaign is inspired by the way today’s younger generations are redefining what it means to be “real” through the lens of many concepts of self—and the courage it takes to navigate and embrace the complex layers of identity. Coach will additionally bring “Find Your Courage” to life with new collaborations with gaming platforms where users can dress their avatars in the Coach Spring collection as well as a new multi-sensory iteration of The Coach Tabby Shop, inspired by this season’s Quilted Tabby shoulder bag.
