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CMF and Gully Labs Announce Final Sneaker Drop

Published: 25/05/2026
Author: Fashion Value Chain

CMF and Gully Labs have announced the final exclusive drop of their co-created Xoloni Orange sneaker, bringing back one of the most talked-about creator-led collaborations in India’s design and sneaker culture space.

The limited-edition drop will take place on 30 May 2026 at the Nothing Store, with only a select number of pairs available for purchase.

As part of the final release, every successful purchase will also include an authentic Royal Challengers Bengaluru jersey signed by players, celebrating CMF parent brand Nothing’s association as title sponsor of RCB during the 2026 T20 season.

The collaboration originated through the #DesignCMFKicks challenge, a nationwide design initiative inviting creators to reinterpret Gully Labs’ GL001 silhouette using the industrial design language of the CMF Phone 2 Pro. The campaign received more than 1,000 entries from across India.

The winning design, created by Dhreetimaan Sarmah from Dhemaji, Assam, was selected through community voting and jury evaluation before being developed collaboratively by the CMF and Gully Labs teams over a nine-month process.

The Xoloni Orange sneaker reflects a broader focus on participatory design, community engagement, and creator-driven innovation at the intersection of technology, fashion, and street culture.

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