EVENT UPDATE | Industry Updates

MAREDIMODA 2023 EXHIBITORS, OUTSOURCING & COLLATERALS GROW.

Published: October 30, 2023
Author: Fashion Value Chain

The twenty-first edition of MarediModa, to be held Nov. 7-9 at the Palais des Festivals in Cannes, confirms the show’s central role in the international textile scene with the widest and, above all, most qualified proposal for the beachwear, lingerie, and athleisure sectors. The number of exhibitors, product offerings, and outsourcing areas are on the rise, and the calendar of events at the fair is even busier.

A tried-and-true and always up-to-date format that gives visitors access to all segments of the supply chain: from European fabric excellence to accessories, to quality outsourcing, from design studios to labeling and packaging. Plus the highly anticipated Trends 2025, on-stage events and The Link competition awards ceremony.

“When twenty-one years ago we decided to protect our fair with an entry specification to protect traceability many called us utopian,” emphasizes Claudio Taiana, President of MarediModa, “but today we can say that that choice has protected both our brand and the work of the companies that come here to present their collections. Those who come to Cannes know that they will find only the premium segment of our industry, without exceptions. This is a unique opportunity to touch over one hundred collections of fabrics and accessories, to discover the themes of trends in a dedicated area and with the engaging speeches of David Shah, to take advantage of all those collateral events that we renew every year and put on to serve our visitors. Among these, I would like to mention the project THE LINK, one of the longest-running talent scouting in textile apparel that calls together the most talented fashion designers from European fashion schools. The goal is increasingly to present the full supply chain, provide creative insights and networking. In this sense, we wanted to highlight more the outsourcing area that is growing in number and quality because we believe it is an essential service for our visitors. Finally, for the second year, with the Flash project, we are creating fashion content, photos and videos, for a group of companies that believe it is crucial to present their collections in the form of fashion garments in an editorial shoot.”

BOOST: DIRECTIONS FOR SUMMER 2025 BY DAVID SHAH AND THE VIEW TEAM

“Just like the entire textile supply chain, the beachwear, underwear and athleisure sectors have adopted an ethical, circular and responsible approach. The technology available today enables tremendous progress on the sustainability front as well as on fabric construction. The change and uncertainty of recent years have generated a perfect storm, a phenomenon that is unreal and attractive, inspiring and provocative. We explore the unexpected, inspired by the sublime.”  David Shah

Boost is the keyword for Summer 2025 trends. Five themes of great strength and depth that will sketch the developments of the new collections with a vibrant and creative drive.

The 5 themes identified: Exuberant, Conscious, At ease, Magical, Transformed.

Visitors to MarediModa Cannes will have exclusive free access to the TREND BOOK 2025 and the trend presentation video, an essential and inspiring working tool.

PRIVATE LABEL. OUTSOURCING AREA GROWS.

The urgency to offer MarediModa visitors a selection of quality and highly reliable outsourcing companies is now consecrated with a unique overview.

The outsourced garment makers area, introduced with a far-sighted choice in 2007 to enable brands to find reliable partners in Europe and the countries of the Mediterranean basin, has been constantly enriched over the years as a result of the exponential growth of the reshoring phenomenon. Returning to production in reliable and close districts and countries, without the obligation of large quantities, with a different focus on green issues and with a closer feeling than Asian partners. This year in Cannes there will be 14 companies from Italy, France, Spain, Portugal, Greece, Tunisia, and Morocco. Reliable partners able to support in the development and production of beachwear, underwear, and athleisure collections both the designer at his first collection and established brands or chains that need medium/large volume productions.

Geographical proximity, ease of communication, and shared ethical and environmental values make the decision to bring production back to Europe a necessary step for all brands in the sector.

The LYCRA Company and MarediModa together for a European preview

The LYCRA Company, a world leader in the development of innovative and sustainable fiber and technology solutions for the textile and apparel industry, renews its partnership with MarediModa and will present the European premiere of two new fibers, LYCRA® ADAPTIV BLACK and LYCRA® ADAPTIV XTRA LIFE, which combine the benefits of the original fiber with the additional features of two powerful branded technologies to deliver an elevated wear experience. Not to be missed is the talk by Alistair Williamson Vice President Emea of Lycra on sustainability.

Also on the subject of content, the Flash project, which debuted last year, is restarting with a growing number of companies. Each is dedicated a photo and video shoot designed to give value to fabrics in the form of experimental garments that accentuate their characteristics. New for 2023 is the SEAM spin-off dedicated to contract garment makers. With Athleisyou returns the inspirational gallery of sports prototypes made in collaboration with ISGMD creatively emphasizing performance, texture, and versatility of textile collections from a selection of companies. A lighter quotation but at the same time ideal as a food for thought is proposed by Cinema & Beachwear, a collage of unique and historical moments in which beachwear found itself starring not by chance in the most famous movies at the box office. An easy assist between the capital of European cinema and the swimsuit made universal precisely on the Croisette.

Among the scheduled conferences, to be marked in the agenda, the appointment with Francesca Spinetta of Linea Intima, who will present an in-depth discussion on the themes of process and product innovation for the beachwear and underwear sector.

Nine finalists of THE LINK 2023 competition selected.

The Link, the talent scouting competition organized and promoted by MarediModa, reaches its final stage. The technical jury gathered at MarediModa headquarters selected the names of the nine finalists for the Beachwear, Athleisure and Underwear categories. The entries, from more than one hundred European schools, showed a very high creative level, heterogeneous projects united by great creativity free from commercial schemes.  Now the nine selected students will have to make their collections with fabrics provided by MarediModa companies. The outfits will then be presented in Cannes within a dedicated area and during the fashion show on November 8 during the unmissable evening event of the MarediModa Cannes show.

These are the finalists:

BEACHWEAR

LAURINE ACHOUI – FRANCE – LISAA PARIS MODE

YI TING BAI – CHINA – NEXT FASHION SCHOOL BY CARLA SECOLI

RAUL VALENTIN MATIS – ROMANIA – UNIVERSITY OF ART AND DESIGN CLUJ NAPOCA

INTIMATES

EMILY HOLLIDAY – UK – LONDON COLLEGE OF FASHION

MONIKA ŁUCZAK – POLAND – STRZEMINSKI ACADEMY OF FINE ART LODZ

AURI LUKKARINEN – FINLAND – AALTO UNIVERSITY

ATHLEISURE

IULIA ANTON – ROMANIA – UNIVERSITY OF ART AND DESIGN – CLUJ NAPOCA

MICHELA BORTOLUZZI – ITALY – FERRARI FASHION SCHOOL

SOFIA CENSONI – ITALY – NEXT FASHION SCHOOL BY CARLA SECOLI

Infinite portraits, an “AI generated” exhibition in Cannes created by Gaia Giordani

The project was realized between February and April 2023, using a text-to-image generative AI tool: Midjourney V3 (version 3). Each “portrait” is a sign translation of short semantic inputs, that is, each visual was generated by AI by processing human textual prompts, written by the author. The visuals have not been altered through photo editing tools. The portraits, therefore, have elements of randomness and imperfection, distortions, and free interpretations (technically termed “hallucinations”) typical of the tool at the time of its use. The representation is unpredictable, as there is no direct correspondence between the author’s intention and the execution of the machine. The result is the exclusive result of the relationship between analog and digital neural networks.

“The sense of the work is the seriality of technical-artistic experimentation, designed to be enjoyed as a succession of variations on the theme. The author, like a digital demiurge, extracts underwater and subconscious elements from artificial intelligence. The protagonist is the woman, generated and not created, floating in an almost amniotic environment. The main elements used to build the context (corals, jellyfish, fish, and air bubbles) are the semantic hinges around which the narrative revolves: they merge with the female figure, constituting the very identity of the subject. Corals transfer their rosy hues to material elements such as fabrics and textures, bubbles transform into blown glass helmets, the anatomical parts of the jellyfish create tentacular games and aquatic reflections, and fish evolved into prints and scales that like soft armor emanate from the protagonists.”

100 extraordinary images will be featured in an exhibition at MarediModa Cannes on Nov. 7-8-9, 2023 at the Palais des Festivals

Gaia Giordani

Born in Verona in 1981, lives in Turin, is a university lecturer in the Sociology of Communication and Content editing. A digital media expert and communication professional with a background in international magazine editorial offices and advertising agencies, she has always been interested in the relationship between technology and communication. She rejects the definition of an artist, as her works are generated by artificial intelligence and not created by human sensibility. She considers herself an explorer of the expressive potential of generative AI.

Style3D Assyst at SEA OF FASHION 2023The first digital ecosystem for fashion – 3D Design, Production Ready

Style3D Assyst presents at Mare di Moda the first integrated and sustainable digital ecosystem for fashion. An all-in-one proposal to simplify fabric management, collaboration, and marketing. Fabric becomes digital, with extreme precision, true to life, thanks to the use of a set of tools integrated in Style3D Fabric, which automatically detects its textures, visual effects but also all its mechanical characteristics.

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