Circular Threads is a recently launched meticulously curated online boutique selling pre-owned South Asian clothing. The e-commerce platform promotes eco-friendly purchasing by providing brands at different pricing points.
Circular Threads founder Anoli Mehta declared in a news release, “Our goal is to change people’s perceptions and interactions with secondhand clothing, particularly in the South Asian community.” It’s all about getting more wear out of your South Asian clothing and extending the life of ensembles that ought to be worn multiple times.
The company describes itself as “the UK’s first and leading curated marketplace for pre-loved South Asian fashion.” With a growing clientele of over 15,000, Circular Threads aims to establish a community around zero waste desi fashion. It also organises spoken word events and upcycling workshops.
According to Mehta, a lot of traditional and occasion clothing ensembles are only worn once, including at weddings, which can lead to a significant amount of waste in the fashion industry. The proprietor of the company intends to ensure that, while reducing waste and costs, non-resident Indian.
