Chumbak Unveils Rare & Wild Collection Inspired by Amboli Rainforest
Chumbak has introduced Rare & Wild, a new accessories collection inspired by the rich biodiversity and natural beauty of the Amboli Rainforest in the Western Ghats. Designed to celebrate curiosity, creativity and self-expression, the collection transforms nature’s hidden wonders into vibrant everyday accessories.
Drawing inspiration from the rainforest’s unique flora, the collection features an assortment of travel bags, work bags, utility pouches and decorative charms that combine functionality with Chumbak’s signature playful design language. The range is crafted to bring colour, personality and practicality to daily routines while encouraging consumers to embrace individuality.
At the centre of the collection are thoughtfully designed accessories that can be used for travel, work and everyday organisation. Whether attached to a favourite handbag, carried during travel or used to organise essentials, the pieces are designed to add a distinctive touch to everyday life.
Rare & Wild takes cues from some of Amboli’s most fascinating botanical treasures, including the Neelakurinji, Violet Orchid, Forest Fire and Toothbrush Orchid. These rare blooms have been reimagined through vibrant illustrations, whimsical patterns and expressive motifs that reflect the beauty and diversity of the rainforest.
Blending storytelling with utility, the collection offers consumers an opportunity to express their personality through accessories while staying connected to nature-inspired design. With its bold colours, artistic details and functional appeal, Rare & Wild celebrates the joy of discovering beauty in unexpected places.
