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FASHION VALUE CHAIN

CHIC: universal platform for the entire fashion industry and fashion
retail: networking with all relevant sales channels in China, the supply
chains and production plants, as well as the digital worlds

 CHIC Shanghai Spring focusing on the distribution of fashion brands
into the Chinese consumer market
next date: March 8-10, 2023

 CHIC Shanghai Autumn targeting supply chain and ODM/OEM
productions
next date: March 8-10, 2023 (the edition of 2022 will be integrated into
the spring event, the fall date this year is cancelled due to pandemic
control in China)

 CHIC Greater Bay Area in Shenzhen conquers the metaverse,
focusing on digital worlds, NFTs and new retail
next date: November 2-4, 2022

CHIC – China International Fashion Fair, the largest fashion fair in Asia,
serves the entire fashion chain from production and distribution to digital new
developments of the industry with clear orientation of each edition of the fair.
With three trade fair dates a year, spring and autumn in Shanghai and the
event in the economically strong Greater Bay Area in Shenzhen at the end
of the year, CHIC once again proves itself as the universal platform for
industry and trade for the Chinese fashion market.
With the reorientation of the individual shows, the reorganization of resources
and a strong service upgrade, CHIC provides a comprehensive integrated
platform. It incorporates all stages of the fashion business and places a
strong focus on digitalization. CHIC thus not only follows the trends in the
important Chinese consumer market, but also provides targeted impetus for
the industry.

CHIC Shanghai Spring
From March 8 to 10, 2023, CHIC Shanghai will showcase the latest fashion
trends, designer collections and brands from all fashion sectors, from
womenswear, menswear, and kidswear to shoes, bags and accessories.
About 900 exhibitors are expected at the flagship event of CHIC in spring at
the NECC Shanghai.
German companies have the opportunity to participate in the joint company
exhibition of the German government and to present themselves in the CHIC
Worldwide area in order to establish their networks in the Chinese consumer
market. The joint participation will be organized by DEGA Expo Group.
Registration forms will be sent out shortly.
Other participants in CHIC Worldwide are expected from countries and
regions like Italy, France, Korea, India, China Hong Kong, etc.
Efficiently, CHIC networks attendees with all retail channels, from buyers,
large department stores, multi-brand boutiques, agents, distributors to major
ecommerce players.

CHIC Shanghai Autumn
The focus here is on the supply chain. Chinese qualified ODM and OEM
fashion producers will show their innovative portfolio. The digitalization of all
textile areas along the entire production chain is resetting the business. The
changing business environment and market demands make high-quality,
intelligent and sustainable fashion production necessary. CHIC Autumn
enables the successful coordination of resources along the industry chain.
Upstream and downstream are brought together. Companies like the Dayang
Group, Jinshixiu and Jore Baudry, manufacturers of many domestic top level
fashion brands, belong to the exhibitors as well as the Qili Group, well known
denim manufacturer or Zhejiang Tianchi, producer of high-end-no-ironing
shirts.
CHIC Shanghai Autumn 2022, originally postponed to October 21-23,
2022, will be integrated into CHIC in spring due to pandemic control.
CHIC Shanghai Autumn 2023 is scheduled for August 2023.

Welcome to the Metaverse – CHIC Greater Bay Area
CHIC Greater Bay Area dives into the metaverse. The innovative trade fair
concept will highlight business opportunities for the fashion industry in the
digital space in the southern Chinese economic metropolis of Shenzhen from
November 2 to 4, 2022 at the Shenzhen World Exhibition & Convention
Center (Bao’an New Hall). Around 1000 exhibitors and 60 000 visitors are
expected.
Centering on the theme of digital fashion technology, the exhibition provides
five different areas: “Digital Fashion Zone”, “Superior Factory”, “Brand
Galaxy”, “Influencer Club” and “Cross-border E-commerce Lab”. Expert
forums, order meetings, product and technology releases, technology awards
and additional events further discuss the interaction between digital
technology and the fashion industry. Companies like Amazon, TikTok

(DouYin), the China National Apparel Technology Innovation Institute or
Style3D show their innovations on-site.
Morgan Stanley estimates that NFTs and metaverse gaming alone could
represent a $50 billion (RMB 350 billion) opportunity in the global luxury
market by 2030, expanding the total addressable market of luxury groups by
more than 10% in eight years.
Fashion, new retail and ecommerce, as well as the latest developments in
social commerce, are playing an increasingly important role for Chinese
consumers. According to a recent PwC report, young Chinese are more
enthusiastic about the metaverse than their peers globally, 36% of Chinese
consumers surveyed said they have used virtual reality devices for
entertainment in the last six months compared to 16% globally, 23% of
Chinese consumers have purchased NFTs compared to 10% of consumers
globally.
Alibaba Group just revealed that its marketing technology platform Alimama
has plans to launch an immersive space called “Metaverse” for this year’s
Double 11 festival. Within the digital environment, consumers will be able to
browse virtual shops and engage in exclusive entertainment experiences.
Tmall Luxury Pavilion recently announced that it will host an augmented
reality fashion show and introduce a Meta Pass for early access to products.
According to the NFT Market Quarterly Report Q1 2022 by NonFungible

mainland China is globally in third position after Singapore and China-
HongKong in terms of interest in NFTs.

Shenzhen, an internationally renowned technology hub, is home to
many IT companies as well as the Tencent Group (WeChat,
TenPay, Tencent QQ, etc.), one of the country’s largest Internet
companies.