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C&F acquires coastal home décor brand

Published: May 20, 2023
Author: Fashion Value Chain

Newport News, Va. – C&F Enterprises has acquired a company that specializes in small-batch, limited-run home textiles and accessories.

Adding Rightside Design to C&F’s portfolio of brands strengthens the home & gift companies coastal design reach. And Rightside’s extensive selection of outdoor pillows strategically aligns with C&F’ current expansion initiative in the outdoor living category.

“We believe this line will not only appeal to our current customer base but also introduce new customers to the C&F brands. We look forward to helping tell Rightside Design’s story,” said Colleen Hall, VP of marketing for C&F.

Rightside founder Lynn McKernan will continue leading the brand and design process for the line and will work alongside current C&F business and operations teams to expand the line’s market presence and facilitate continued growth.

“Strategically, adding our ever-expanding brand of highly artistic home decor products to the C&F portfolio at this time is a natural next step to capitalize on the growth we’ve achieved in the past several years,” said Lynn McKernan.

C&F will integrate Rightside Design into its infrastructure and leverage the existing C&F sales force. Rightside Design will sit alongside C&F Home and Beachcomber’s Coastal Living in showrooms starting this summer.

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