Burberry, under the creative direction of Daniel Lee, aims to showcase “the best of Great Britain” in its Winter 2023 campaign, which was unveiled on Wednesday. The campaign, shot by renowned photographer Tyrone Lebon, transports viewers to the picturesque landscapes of the Isle of Skye in Scotland and Northern Ireland’s Giant’s Causeway.
The campaign captures the essence of Lee’s debut Fall 2023 collection for Burberry, featuring models donning key looks against the breathtaking backdrops of these iconic locations. By choosing these distinctive and visually stunning settings, Burberry aims to celebrate the natural beauty and heritage of Great Britain.
The Isle of Skye, with its rugged landscapes and dramatic scenery, provides a captivating backdrop that perfectly complements the modern yet timeless designs of Burberry. Similarly, the Giant’s Causeway’s unique rock formations and coastal vistas add an element of grandeur to the campaign imagery.
Daniel Lee’s vision for the Winter 2023 campaign is to encapsulate the spirit of Great Britain and infuse it with the brand’s iconic aesthetic. By combining the rich cultural heritage of the chosen locations with Burberry’s signature style, the campaign seeks to evoke a sense of pride and admiration for the brand’s British roots.
Through this campaign, Burberry continues its tradition of merging fashion, art, and the spirit of its homeland. The imagery showcases the brand’s commitment to craftsmanship, innovation, and storytelling, resonating with audiences who appreciate both the beauty of nature and the allure of high fashion. Burberry’s Winter 2023 campaign serves as a visual testament to the brand’s ability to capture the essence of Great Britain, showcasing its unique landscapes while highlighting the exquisite designs created under Daniel Lee’s creative direction.
