Urban Yog, a women’s beauty and personal care brand under Globalbees Brands Pvt Ltd, has appointed actor Tara Sutaria as its brand ambassador. By teaming up with Tara Sutaria, the brand aims to expand its presence in India’s beauty market, leveraging the actress’s popularity among the youth to reach a wider audience.
Expressing her enthusiasm for the collaboration, Tara Sutaria highlighted the brand’s alignment with her beliefs. She emphasized how Urban Yog’s products cater to the needs of both working women and homemakers, aiding in managing their busy schedules comfortably.
Hemant Raulo, the founder CEO of Urban Yog, emphasized that the brand is more than just products; it embodies a lifestyle tailored for today’s busy women. He linked Tara Sutaria’s multitasking approach to the brand’s ethos, emphasizing the alignment between her approach and Urban Yog’s values.
Established in 2019, Urban Yog retails its beauty and personal care items through its website and the Amazon platform, catering to women seeking ease and value in their daily routines.
