Bombay Shirt Company (BSC), a leading custom-made apparel brand in India, has announced its collaboration with Jio Star Cricket as the official wardrobe partner for the 2026 cricket season.
As part of the partnership, BSC is styling prominent cricket commentators and on-air personalities, bringing its signature made-to-measure tailoring and contemporary design aesthetic to cricket broadcasting. The collaboration reflects the brand’s focus on blending craftsmanship with modern cultural expression.
Renowned for its personalised approach, BSC introduces a refined on-screen style through garments designed for comfort, individuality and visual impact. The collection highlights a balance between functional wear and elevated design suited for broadcast environments.
With leading cricket voices engaging audiences throughout the season, the partnership places BSC at the intersection of sport, media and modern Indian fashion.
The exclusive BSC x Jio Star Cricket collection is now available on the brand’s website and across its retail stores nationwide, with all pieces offered on a made-to-order basis.
