Royal Challenge Unveils ‘Bold Sherni’ – A New Era in Cricket Fandom
This cricket season, Royal Challenge Packaged Drinking Water is breaking boundaries with the introduction of ‘Bold Sherni’, India’s first-ever female cricket superfan. Embodying boldness, pride, and unmatched passion, Bold Sherni is a tribute to millions of women who’ve loved the game fiercely but remained unseen in stadiums.
Tanvi Takane, a former state-level cricketer and current analyst, steps into this role, turning the spotlight on female fans across the country. From leading chants at the M. Chinnaswamy Stadium to rallying crowds during IPL and WPL matches, she is redefining cricket fandom—no longer from the sidelines, but center stage.
Varun Koorichh, VP – Marketing at Diageo, emphasized that Bold Sherni is not just a fan—it’s a cultural statement, recognizing and celebrating women’s role in cricket’s legacy.
Tanvi shares, “This isn’t about creating space—it’s about owning the space that’s always been ours.” Her journey will see her travel through IPL venues, build fan communities, and inspire a movement of unapologetic female fandom.
This initiative, conceptualized by Enormous, also aims to correct how female fans have been portrayed, moving beyond stereotypes to authentic representation.
With Bold Sherni, Royal Challenge isn’t just amplifying voices—it’s changing the narrative of who gets to cheer, lead, and shape the spirit of Indian cricket.
