Boddess Beauty, the well-established multi-brand retailer, has taken a bold step into the realm of bath and body care, introducing its exclusive private label brand, ‘The Honest Tree.’ This strategic move marks the brand’s expansion into offering a holistic self-care experience, bridging the gap between ethically sourced products and eco-friendly choices.
The founder of The Honest Tree, Mansi Sharma, emphasizes a deep understanding of the Indian market and consumer needs, reflecting in the meticulously curated product range. This new line,
available both in physical Boddess stores and on its digital platform, aims to redefine self-care by capturing the very essence of nature. Sharma articulates, “Our earnest ambition is to elevate every Indian’s shower experience by presenting therapeutic products, derived from nature and meticulously formulated to address specific Indian skin concerns.”
What sets The Honest Tree apart is its commitment to offering budget-friendly products without compromising on quality. Sharma envisions the brand going beyond conventional skincare boundaries, focusing not only on physical revitalization but also on providing a profound sense of peace to both the skin and the mind.
The product line from The Honest Tree proudly boasts being free from sulphates and parabens, aligning with the growing consumer demand for clean and conscious beauty choices. Featuring an array of scents including coffee, satsuma, and rose, the collection is designed to tackle modern-day challenges through the power of aromatherapy, tailored explicitly to meet the unique needs of Indian skin.
Ritika Sharma, the visionary founder and CEO of Boddess and House of Beauty, expresses excitement about this strategic foray into bath and body care. Aligned with the ever-evolving preferences of discerning consumers, she envisions The Honest Tree as a homegrown brand that competes favorably with global counterparts. Sharma states, “The Honest Tree encapsulates our core values, and we anticipate that the experience it offers will empower buyers to lead a more balanced and enriched life.” This move underscores Boddess Beauty’s commitment to delivering unparalleled product choices and experiences to its valued customers. As The Honest Tree unfurls its offerings, it not only adds to Boddess Beauty’s diverse portfolio but also signifies a dedication to fostering a more enriching lifestyle for its clientele.
