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FASHION VALUE CHAIN

Blackpink has returned! Everyone’s favourite K-pop girl group has been teasing their upcoming second album, Born Pink, which is set to release next month, ever since their most recent single, 2020’s “Lovesick Girls,” two years ago. Today, they dropped the first single and music video from the record, “Pink Venom,” a typically rambunctious blend of thundering hip-hop beats and the delicate sound of a geomungo, or Korean zither.

Naturally, Blackpink’s reappearance was followed by an eye-catching music video, and the clothes didn’t let us down. Jisoo, Jennie, Rosé, and Lisa all received sizable contracts from Dior, Chanel, Saint Laurent, and Celine, respectively (there’s a reason for that, after all.) The video showcases the extremely varied aesthetic that has come to represent the band.