This Mother’s Day, BIBA, in partnership with Enormous Brands, presents a moving campaign titled #MakeMomsFeelSeen — a powerful reminder that while we welcome newborns with joy, we must not overlook the quiet transformation of the woman who became a mother.
The emotional film portrays the overwhelming yet isolating experience of new motherhood — sleepless nights, traded identities, and unspoken feelings, all hidden behind smiles. It calls for empathy and attention towards new moms, who are often reduced to caretakers in the world’s eyes.
“Motherhood isn’t just about caring for the baby — it’s also about caring for the woman who gave birth,” says Ekta Dutta, Head of Marketing, BIBA Fashion Ltd. The campaign was developed by mothers on both sides — brand and agency — ensuring authentic storytelling rooted in lived experience.
Live across BIBA stores and digital platforms, the campaign reclaims space for new mothers and offers special Mother’s Day discounts at www.biba.in to celebrate them.
It’s not just about gifting something beautiful — it’s about recognizing someone beautiful.
