The brand intends to increase its omnichannel presence and reach a GMV of Rs 650 crore by 2027.
New Delhi: On Monday, the Udaipur-based direct-to-consumer fashion business Beyoung stated in a press release that it has opened a new store in Kota, Rajasthan, expanding its retail network.
A variety of basic t-shirts, joggers, cargo pants, urban shirts, and other contemporary and fashionable men’s and women’s fashion items will be available at the newest store.
“It represents a significant advancement in our offline growth strategy in tier 2, 3, and 4 cities. Our goal is to provide high-quality goods in every Indian city. Additionally, we plan to introduce more categories in the upcoming year,” Beyoung Founder Shivam Soni stated.
The business wants to establish 100 stores by the end of this year as part of its offline development, as reported by IndiaRetailing earlier in May.
The press statement further stated that the business intends to increase its multichannel presence and reach a gross merchandise value (GMV) of Rs 650 crore by 2027.
Beyoung is an e-commerce firm that was established in 2018 and has fulfilled over 30 lakh online orders. Approximately 3 million people use the brand. Men’s and women’s fashion wear from the retailer comprises urban shirts, cargo pants, joggers, and plain t-shirts. At present, its GMV is at Rs 200 crore.
By the end of December 2024, it intends to open 30 outlets in Tamil Nadu, Rajasthan, and Uttar Pradesh.
