Start Ups

Bangalore beats Mumbai and Delhi ‘Paw-parents’.

Published: April 4, 2023
Author: Fashion Value Chain
  • A survey across 500+ pet-parents (pawrents) revealed that:
    • 55% Bangaloreans spent a monthly average of INR 3000 and more when it comes to petcare as compared to 52% Mumbaikars. 
    • 40% of Delhi pawrents spent largely between INR 1500-3000 monthly on their fur-babies
    • Post-pandemic, pet parenting adoption has been highest among GenZ (48%) followed by Millenials (44%)
    • Pet parents from metro cities (39%) spend upwards of  INR 3000 every month on their pets
    • Majority (47%) pet parents in Tier 2 and Tier 3 cities in India spend between INR 1500-3000 per month on taking care of their pets
    • 73% pawrents from tier 2 and 3 cities face challenge accessing veterinary services online
    • To make pet-parenting journey easier, 72% Gen-Z pawrents believe that online vet consultations should be made available
    • 67% pawrents feel the need to introduce emergency consultations – a big need-gap in the petcare industry

Delhi, 4th April 2023 – Supertails.com, a full-stack tech-enabled pet-care startup, with a vision to make pet-parenting journey easier for first-time pet-parents (pawrents), conducted a survey with 500+ Indians with pets. The survey report titled “Pawrents” revealed interesting challenges, trends and expectations from the petcare industry. The statistics revealed that Gen-Z drove the first-time pet-parent pool with over 48% of pet adoption being led by Gen-Zs followed by millennials at 44% in the last 2 years. Pandemic-induced loneliness gave birth to first-time and new-age pet parents. Other catalysts included  rapid urbanization, nuclear family setups, and pet humanization.

Spending trends on petcare: Metro Vs Tier 2-3 India

With increasing disposable incomes and a willingness to offer a healthy environment and the best nutrition to their fur-babies, pawrents have started spending more on petcare offerings. In Bangalore, 55% of pet parents spend an average of INR 3000 per month on taking care of their pets, while in Mumbai, 52% of pet owners spend the same amount. 40% of Delhi based pet parents spend between INR 1500-3000 monthly on their fur-babies.

The data also revealed that tier 2 and tier 3 India inched closer to the spending capacity of metro pawrents. More than 39% of pet parents in metropolitan cities in India spend over INR 3000 every month on their pets. On the other hand, nearly 47% of pet parents in tier 2 and 3 cities spend between INR 1500-3000 per month on their pets

The need-gaps in the petcare industry

As new-age or first-time pawrents,  pet-parenting journey can seem daunting. In such cases, digitally-savvy pawrents look for information online and are completely dependent on their local vets. However, 93% Gen-Z believe there isn’t enough credible information available online to take care of their fur-babies. In fact, 72% Gen-Z pawrents believe that online vet consultations should be made available for easier access. In tier 2 and 3 cities, 73% pawrents face challenges accessing veterinary services online. However, the biggest need-gap that a whooping 67% feel the petcare industry lacks is access to emergency consultations.

Supertails.com CEO and Co-Founder – Vineet Khanna, said,India’s pet-parenting community is majorly driven by first-time pawrents who envision a rewarding experience when they start out but unfortunately face challenges because of a lack of the right resources. At the core of Supertails.com, lies a passion to empower these pawrents. The survey is a step forward in that direction and helps us decode the challenges of first-time pawrents and cater to their evolving needs. We are excited to see how these shifting trends will impact the Indian petcare industry which has a potential to grow to $5 Bn by 2030.”

The data also revealed that 50% of Gen-Z pawrents prefer shopping online for food and toys for their fur-babies. The survey saw maximum participation from Gen Z and Millennial pet parents across metro, Tier-2 and Tier-3 cities in the country.

About Supertails.com 

Supertails.com is a one-stop destination for all pet care needs. The company offers a wide range of products and services for pets, including veterinary consultations, and online shopping. The company’s mission is to simplify pet parenting and make pet care more accessible and affordable for pet parents. Varun Sadana, Aman Tekriwal, and Vineet Khanna founded Supertails.com in June 2021. Their corporate headquarters is in Bangalore, Supertails.com aims to build a holistic pet care platform for India’s growing pet care industry. Supertails.com is building and leading a category of first-time pet parents by empowering them with the right resources and information. Supertails.com’s full-stack platform offers – pet supplies, online vet consultations (more than 20,000 pet consultations to date), and online behavioural training.

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