The Senator Group India has launched Aura Lounge, a modular soft seating collection created by French designer Patrick Norguet. The company is the Indian subsidiary of the UK-headquartered Senator Group, a global leader known for its focus on quality, innovation, and sustainability. The new collection is designed for commercial and hospitality environments. These include corporate lounges, breakout zones, reception areas, hotels, cafés, and restaurants.
Modular Seating Designed for Quiet Luxury
The Aura Lounge collection by Allermuir, a premium Senator Group brand, features a modular structure. It includes multiple units such as three-unit and four-unit modules, plus convex and concave shapes. As a result, it can adapt easily to different spatial needs. The seating offers an “inviting sit” that blends comfort with artistry. Its soft sculptural lines enhance the silhouette, especially from the back. Therefore, it communicates a refined sense of quiet luxury.
Versatile Options for Lounge and Dining Spaces
The collection is available in two versions. The Lounge model offers a relaxed posture, while the Dining version provides a more upright, banquette-style design. Additionally, the form looks visually appealing from every angle. This allows it to fit seamlessly into open-plan layouts rather than only against walls.
Leadership Shares Insights on the India Launch
“We are extremely excited to introduce the Aura Lounge soft seating collection in India,” said Vamsidharr Setty, Managing Director – India, The Senator Group. He noted that the design encourages social interaction. It also supports collaborative work settings. According to him, the blend of sophistication and flexibility will appeal to consumers and businesses across Tier 1 and Tier 2 markets. Moreover, its modularity ensures smooth integration into hospitality spaces, modern offices, and public areas.
Award Recognition for Design Excellence
The Aura Lounge received the Inspire Award for Best Soft Seating at BDNY 2025, presented by the NKBA. The award acknowledged its sculptural curves, comfort, and attention to detail. “Aura balances comfort and artistry. Great seating should look as good as it feels,” Setty added.
Senator Group India’s Growth and Market Presence
The Senator Group India opened its first showroom in Bengaluru in 2018 with two brands: Senator, focused on tech-driven office furniture, and Allermuir, offering contemporary workplace systems and soft seating. Since then, the company has expanded through various distribution channels. Today, it serves more than 150 corporate clients and delivers projects across different office sizes. Therefore, it has become a preferred premium soft-seating brand in the Indian market.
