-By Ankita Dutta.
Angelina Jolie, a prominent Hollywood actor and a humanitarian, has recently announced the launch of her new fashion clothing collective, Atelier Jolie. The project aims to provide a platform for creative people around the world to collaborate with expert tailors, pattern makers, and artisans. The Maleficent actor shared the news on her Instagram account and expressed that the collective strives to create a space where everyone can share their ideas and make use of high-quality vintage material and deadstock fabric.
The project has been a long-awaited one for Jolie, who has worked extensively with tailors and makers throughout her career. She expressed her appreciation and deep respect for these skilled workers and their art, stating that the project was born out of her desire to cultivate more self-expression and creativity. Atelier Jolie is scheduled to launch in the fall of this year, according to the official Instagram account of the brand.
Speaking to People Magazine, a source highlighted that the project had been in the works for years. The focus of the collective is on putting the skilled workers and artisans who make clothes, fabrics and embroideries in the spotlight. Jolie has a strong desire to promote respect for these people, who usually do not receive credit, and foster their creative talents. Her brand aims to provide a space that encourages craftsmanship, quality and less waste.
As reported by the magazine, Jolie has been known to wear her designer outfits on multiple occasions, and her daughters Shiloh Jolie-Pitt and Zahara Jolie-Pitt have also been seen wearing their mother’s dresses and gowns on red carpets. Atelier Jolie intends to do its part in promoting sustainability and responsible consumption by only using leftover fabrics, vintage materials and surplus cloth. It encourages people to repair and reuse their clothes instead of throwing them away.
The brand’s website emphasizes that Atelier Jolie will offer opportunities for under-appreciated groups and refugees to work with them, including apprenticeships and positions of dignity based on skill. The brand envisions itself as more than just a clothing label, but a community project that inspires creativity and promotes respect for people and the planet.
In conclusion, Angelina Jolie’s Atelier Jolie is a project that aims to provide a platform for creative people around the world to collaborate with skilled workers and artisans. It promotes sustainability, responsible consumption and social responsibility. The brand’s vision transcends itself beyond just a clothing label and serves as a project that inspires creativity and respect for people and the environment.
