ASICS Partners with Tata Steel World 25K Kolkata and Launches ARC in East India
Japanese sportswear brand ASICS has partnered with the Tata Steel World 25K Kolkata as its Official Sports Goods Partner, marking the brand’s first association with the World Athletics Gold Label 25K event.
The partnership also marks the launch of the ASICS Running Club (ARC) in Kolkata, introducing the brand’s running community platform to East India for the first time.
ASICS Running Club Expands to Kolkata
ARC operates across several major Indian cities and provides structured training programmes, group runs and coaching support for runners across different experience levels.
With its Kolkata launch, ARC is establishing a year-round platform for the city’s running community, giving runners opportunities to train, connect and progress together beyond race day.
ASICS to Engage Runners at Tata Steel World 25K Kolkata
The 11th edition of the Tata Steel World 25K Kolkata is scheduled for Sunday, 20 December 2026 and is expected to bring together thousands of runners.
As Official Sports Goods Partner, ASICS will connect with participants and the wider running community through promotional runs and an immersive presence at the PLAYSCAPE Expo.
The brand will also host the ASICS House on race day. ASICS athletes and Running Club coaches will be present to interact with participants and support runners during the event.
Rajat Khurana, Managing Director, ASICS India & South Asia and Executive Officer, ASICS Corporation, said, “Running sits at the heart of ASICS, and our investment in India’s running ecosystem reflects the importance we place on the sport and the communities built around it. Our first association with the Tata Steel World 25K Kolkata brings us closer to one of the country’s most established running communities, while the launch of the ASICS Running Club (ARC) in Kolkata allows us to deepen our relationship with the runners. Our focus is on creating more opportunities for runners to participate, train and progress. This is closely aligned with our founding philosophy of Sound Mind, Sound Body and our belief in the positive role movement can play in everyday life.”
Strengthening India’s Running Ecosystem
The partnership forms part of ASICS’ wider investment in India’s running ecosystem. The brand is increasing its involvement across major running events while developing stronger connections with local running communities.
ASICS’ approach is rooted in its founding philosophy of Sound Mind, Sound Body, which links physical movement with physical and mental wellbeing.
Commenting on the partnership, Vivek Singh, Joint Managing Director, Procam International, said, “We are delighted to welcome ASICS to the Tata Steel World 25K Kolkata. Our association has spanned more than a decade, growing in step with India’s running ecosystem. What is particularly significant today is how far that running movement has come, from a sport once pursued by a few to the fastest growing sport in India, embraced by a rapidly growing community. ASICS’ commitment to running goes beyond the race itself, and the launch of the ASICS Running Club in Kolkata will further strengthen the connection with the city’s running community.”
The Tata Steel World 25K Kolkata represents another step in ASICS’ engagement with India’s running community. Through the Kolkata launch of ARC and its association with the 25K race, the brand is expanding its presence in East India and supporting running as an ongoing community and lifestyle activity.
