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Asics, a Japanese sportswear company, has expanded its retail footprint in India by launching a new location in Noida.

The store at DLF Mall of India has 1,560 square feet in size and offers a large selection of clothing, accessories, and footwear from many categories.

Bollywood star Tiger Shroff, a brand ambassador for Asics India, was present for the opening of the Noida location.

Rajat Khurana, managing director of Asics India, commented on the opening of the store in a statement, saying, “We are happy to push our retail story ahead with yet another location that is digitally equipped for our customers. Across all areas, we strive to give our customers a better shopping experience. Our efforts to construct experiential retail sites, incorporating new materials and technologies to increase their sustainability while also offering a complete shopping experience and service to our customers, remain centred on innovation, creativity, and design.

Asics presently sells online through e-commerce platforms and has about 68 exclusive retail stores run by franchisees in various regions of the nation.