The global clothing market size is expected to reach USD 2,230.07 Billion in 2028 and register a revenue CAGR of 4.3% over the forecast period, according to the latest report by Reports and Data. Steady market revenue growth in the clothing market can be attributed to increasing demand for branded clothing. Branded clothing significantly impacts any kind of business by displaying business name and logo and hence offers a strong marketing opportunity. Branded clothing helps in providing an easy demonstration of an enterprise’s corporate culture. For instance, button down shirts give an idea of a professional work culture, whereas tee shirts represent a fun filled casual environment. Companies also go for branded baseball caps for on-field employees. Moreover, branded clothing is garnering immense traction in organized retail stores, where identical employees’ clothing makes them easily identifiable by customers.
Increasing investment by market players in designing and manufacturing of smart clothing is fueling market revenue growth. Smart clothing, through use of advanced analytics systems and conductive fabrics, enables wearers to collect and measure real-time health related data. Smart clothing is an advancement in wearable wellness and health products for consumers. Smart clothing delivers insights for efficient management of health by automatically tracking bio-signals and efforts put in workouts, such as cycling, weightlifting, and running, among others.
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