ARKS, the premium lifestyle brand co-founded by Ranbir Kapoor, has officially stepped into the world of perfumery with the launch of its debut fragrance, ARKS Day. Extending the brand’s minimal, refined design ethos into scent, this marks a new chapter for ARKS—one that evokes a complete lifestyle experience.
Positioned as more than just a fragrance, ARKS Day is described as the final, invisible layer before you step out—a quiet expression of self-assuredness and balance. The unisex Eau de Parfum features:
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Top Notes: Mandarin, Petitgrain
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Heart Notes: Ginger, Jasmine
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Base Notes: Musk, Vetiver
Its composition blends fresh citrus with woody warmth and musk, creating a gender-neutral, long-lasting fragrance made to be worn throughout the day. The scent contains 18% perfume concentration, ensuring a strong but subtle presence.
Ranbir Kapoor, Founder of ARKS, shared:
“ARKS Day evokes memories of warmth, comfort, and the people who’ve shaped me. It’s familiar yet confident—a scent that lives in quiet strength.”
Abhinav Verma, Co-founder & CEO, added:
“This launch represents a natural evolution of ARKS—from clothing to an immersive lifestyle brand. ARKS Day deepens how our community connects with us—through scent, feeling, and ritual.”
To launch the fragrance, ARKS rolled out a campaign film fronted by Kapoor and supported by its community of creators, or ‘ARKS Insiders’ — including Varun Duggirala, Anshuka Parwani, Sukhmani Gambhir, Sahiba Bali, Rob, Barkha Singh, and Moses Kaul.
The fragrance is exclusively available in India, retailing at INR 2,999, and is now available at:
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ARKS Studio, Mumbai
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Online via www.arks.club
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Swiggy Instamart (Quick Commerce debut)
