DENIM

ARCHROMA PRESENTS PLANET-CONSCIOUS SOLUTIONS FOR DENIM WEAR

Published: May 2, 2024
Author: Fashion Value Chain

Pratteln, Switzerland, May 2, 2024 – Archroma, a global leader in specialty chemicals focused on sustainable solutions, is bringing a comprehensive suite of denim solutions to the Bangladesh Denim Expo 2024 at the International Convention Center (ICCB) in Dhaka on May 6 to 7, 2024.

The demand for denim wear is on the rise, accompanied by consumers’ heightened expectations for sustainability. Brands looking to meet this demand must not only deliver functional and stylish denim but also minimize environmental impact.

“Sustainability stands as a paramount concern for numerous brands, echoing the heightened environmental consciousness among consumers,” said Umberto De Vita, Market Segment Director for Denim, Archroma Textile Effects. “Archroma is revolutionizing industry norms to facilitate denim manufacturers’ transition towards solutions with lower impact. With our SUPER SYSTEMS+ for Denim, brands, and mills are empowered to make the right choices, achieve their sustainability targets and meet consumer demands. Our pioneering innovations not only enable efficiency enhancements and resource savings in production but also ensure the standout products in the market.”

Planet-conscious denim solutions

Archroma is presenting a range of planet-conscious solutions at the expo, including DENISOL® PURE INDIGO 30, DIRESUL® EVOLUTION BLACK, EARTHCOLORS®, as well as our latest SUPER SYSTEMS+ for Denim, and the recently launched DENIM HALO concepts.

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