Sustainability

Archroma introduces COLOR MANAGEMENT+ to elevate color development

Published: June 12, 2024
Author: Fashion Value Chain

Introduced today, COLOUR MANAGEMENT+ is an enhanced colour design and development system that enables textile and fashion manufacturers and mills collaborate for better economic and environmental sustainability. Archroma is a global pioneer in specialty chemicals towards sustainable solutions.

With Archroma COLOUR MANAGEMENT+, you can quickly select and create colour schemes thanks to the industry’s greatest variety of pre-made colour atlases, industry-leading design tools, and customised services. In order to minimise the impact on the environment and provide consistent and accurate colour reproduction.

With the knowledge that their idea can be accurately conveyed and effectively carried out at the mill, brands and designers can concentrate on their colour inspiration as well as the necessary functionality and sustainability for their final product.

While choosing the ideal colour is essential to the production of textiles and fashion, it is not an easy task. According to Chris Hipps, Global Head of Archroma Colour Management, “designers today must take into account fastness performance, eco-compliance, colour consistency, and resource efficiency in addition to aesthetics and consumer appeal.”

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