Denim Première Vision Milan on 5 and 6, as well as Denimsandjeans Vietnam on June 26 and 27, will feature Archroma’s innovative SUPER SYSTEMS+ concept and major denim breakthroughs. Archroma is a global pioneer in specialty chemicals towards sustainable solutions.
Denim continues to be one of the most popular materials in the world, whether it is worn in traditional blue jeans or in cutting-edge styles with novel cuts, colours, and finishes. Simultaneously, the industry is starting to challenge conventional production techniques that consume a significant amount of water and energy.
“Archroma is dedicated to spearheading the transformation of denim brands and mills across the globe, guided by our ‘PLANET CONSCIOUS+’ vision of innovation and collaboration. We constantly push the envelope to create solutions that can be cleaner, more sustainable, and trend-setting in addition to the fashion world. Umberto De Vita is the director of Archroma Textile Effects’ denim market segment.
At Denim Première Vision Milan and Denimsandjeans Vietnam, Archroma will showcase a number of innovative solutions, including SUPER SYSTEMS+ for Denim. Archroma developed SUPER SYSTEMS+, robust end-to-end systems that enable brands and mills to have a difference through resource conservation, the delivery of more durable apparel or the adoption of cleaner chemistries, or by selecting improved outcomes in all three areas simultaneously.
Visitors to the trade fair will also have the opportunity to see a variety of additional product breakthroughs from Archroma, including DIRESUL® EVOLUTION BLACK, DENISOL® PURE INDIGO 30, and EarthColors®, as well as the brand-new denim HALO, which is laser-friendly and easily washable.
DIRESUL® EVOLUTION BLACK is Archroma’s cleanest sulfur black dyestuff. Manufactured using fewer resources, it has an overall impact reduction to 57% during dye synthesis compared to standard Sulfur Black 1 liquid.* Importantly, it also offers mills the opportunity to deliver unique shade and wash-down effects that stand out in the market.
DENISOL® PURE INDIGO 30 LIQ is an aniline-free** pre-reduced indigo that creates authentic denim look with the same performance and efficiency as conventional indigo dye, but in a way that can reduce the risk of pollution.
