L’Oréal Paris, a multinational beauty brand, has appointed Indian actor Alia Bhatt as its new global brand ambassador.
The actor joins the brand’s broad roster of ambassadors, which includes Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, Camila Cabello, and many others.
Bhatt will be seen representing the French cosmetic brand’s products through campaigns beginning in September 2024.
In a statement, Delphine Viguier-Hovasse, global president of L’Oréal Paris, stated, “We are honored to welcome Indian actress Alia Bhatt to the L’Oréal Paris family. Her dedication to caring for people and the environment makes her an ideal advocate for female brilliance, entrepreneurship, and the limitless possibilities that L’Oréal Paris wants to create by elevating women’s worth.”
Alia Bhatt remarked, “I am thrilled to join the L’Oréal Paris family and be a part of a community of strong, powerful women.” As someone who has always been fascinated by skin, I appreciate L’Oréal Paris for its innovative products and dedication to excellence in the cosmetics sector. I am thrilled to be working with L’Oréal Paris to make a good influence in the beauty business and promote women’s inclusion.”
The commercial starring Alia Bhatt will be launched globally soon on television, digital, and social media.
