Founder of Gaia by Archie, Archie Sarna Chopra is transforming Faridabad’s fashion landscape with her curated multi-designer store. A 2018 NIFT Bangalore graduate, Archie began her journey with Orient Craft Export and later William E. Connor, where she gained vital industry experience before launching her own venture.
Driven by a vision to make luxury fashion accessible in tier-2 cities, Archie created Gaia to bridge the gap between regional shoppers and high-end designer labels—eliminating the need to travel to fashion hubs like Mumbai or Delhi.
Gaia by Archie is known for collaborating with emerging designers, showcasing brands that are edgy, distinctive, and non-mainstream, appealing to customers who crave exclusivity and personality in fashion.
Archie emphasizes personalized service, helping every customer find pieces that reflect their unique style. Her passion for nurturing fresh talent remains central to the brand’s ethos.
Looking ahead, Gaia will expand into menswear and kidswear, with long-term plans to grow into more tier-2 cities, creating a broader platform for curated designer fashion.
Archie believes digital innovation and e-commerce will continue reshaping Indian fashion while allowing its heritage to thrive. With a strong commitment to style, substance, and service, Gaia by Archie is redefining boutique shopping in India.
