“Jacqueline Fernandez Takes the Spotlight as the Face of Lotus Herbals’ WhiteGlow Vitamin C Range in Latest Campaign”
Lotus Herbals, a prominent natural beauty care company in India, has proudly unveiled its latest campaign featuring the captivating Jacqueline Fernandez, the brand’s Ambassador. This multimedia campaign will be broadcast on television, digital platforms, social media channels, and multiplexes throughout India. Jacqueline Fernandez is at the heart of the campaign, promoting the WhiteGlow Vitamin C range of skincare products, a line she passionately endorses.
The focal point of this campaign is the newly introduced Lotus Herbals WhiteGlow Vitamin C Gel-Crème SPF 20, a remarkable addition to their popular WhiteGlow skincare range. This distinctive gel-crème is designed to offer a non-sticky, lightweight formula enriched with the goodness of Yuzu Lemon and Kakadu Plum extracts, supercharged with 100 times more Vitamin C. It promises to brighten the skin, lock in moisture, reduce dark spots and pigmentation, provide deep hydration, and offer sun protection with SPF 20.
The core message of the new television commercial is to educate consumers about the differences among various Vitamin C creams available in the market. The commercial unfolds with Jacqueline and her friend embarking on a quest to find a Vitamin C cream that can effectively eliminate dark spots. Jacqueline enlightens her friend about the uniqueness of the Lotus WhiteGlow Vitamin C Gel Crème – a one-of-a-kind innovation that combines gel and crème, containing an astounding 100 times more Vitamin C and enriched with Yuzu Lemon and Kakadu Plum extracts. This non-sticky formula is quick to absorb, diminishes dark spots, and imparts an amazing glow to the skin. The ad concludes with Jacqueline expressing her trust in Lotus White Glow Vitamin C Gel Crème for her skincare regimen.
Nitin Passi, Chairman and Managing Director of Lotus Herbals, expressed his excitement about the launch, saying, “Lotus has a history of innovation in the beauty industry, and we are delighted to introduce the distinctive Lotus WhiteGlow Vitamin C Gel Crème, an innovative addition to our immensely popular WhiteGlow skincare range. Committed to developing clean and transformative beauty solutions tailored for the Indian skin, the WhiteGlow Vitamin C Gel Crème represents a genuine breakthrough, redefining the way you experience radiant beauty.”
With Jacqueline Fernandez as the face of Lotus Herbals WhiteGlow, the stunning actress will be featured in a multimedia campaign spanning across TV, digital platforms, in-store promotions, POP materials, and various social media platforms. The brand is set to execute a substantial media plan for Lotus WhiteGlow Gel Crème, aiming to air the TV commercial featuring Jacqueline on top-performing General Entertainment Channels (GEC) and high-impact programs. The campaign will not be limited to national reach but also target a broader audience through airing on well-performing regional channels and shows.
Furthermore, this campaign will have a strong presence on the brand’s social media platforms, including Facebook, Instagram, and YouTube. The brand is going the extra mile with in-store branding and point-of-purchase (POP) materials, including banners, danglers, table-tops, and posters. To maximize visibility and reach a wide audience, the brand’s promotional film will also be screened during blockbuster movies in multiplexes across India. This comprehensive approach underscores Lotus Herbals’ dedication to ensuring that their audience is well-informed about their innovative products and the benefits they offer.
With Jacqueline Fernandez as the face of the campaign, Lotus Herbals is set to capture the attention of beauty enthusiasts and consumers who value quality skincare products designed for the Indian skin. The WhiteGlow Vitamin C range, endorsed by Jacqueline, combines effectiveness, innovation, and a commitment to delivering the best in skincare, reinforcing Lotus Herbals’ position as a leading beauty care brand in India.
This campaign and the association with Jacqueline Fernandez highlight the brand’s determination to offer products that resonate with the Indian audience, backed by effective marketing and a prominent brand ambassador who embodies the essence of timeless beauty and elegance.
