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Apparel Group India Expands Victoria’s Secret Presence in South India with Two New Stores

Published: January 2, 2024
Author: Fashion Value Chain

Apparel Group India is thrilled to announce the opening of two new Victoria’s Secret stores in key South Indian markets, showcasing the company’s strong commitment to meeting customer demands and making globally acclaimed brands more accessible in India. The first store has already opened at Phoenix Mall of Asia in Bengaluru, and another is set to debut at Inorbit Mall in Hyderabad on December 16, 2023.

Understanding the growing demand for renowned brands in Indian retail, Apparel Group India has carefully selected Victoria’s Secret products tailored to South Indian tastes and cultural nuances. The stores offer a curated selection of iconic bras, panties, sleepwear, and beauty products, including exclusive collections like the newly launched Bare Rose and limited-edition holiday offerings.

Tushar Ved, President of Apparel Group India, emphasized the company’s commitment to integrating global brands seamlessly into India. He said, “These new stores represent our dedication to understanding local preferences while delivering an unmatched shopping experience.”

This strategic expansion reflects Apparel Group’s goal of introducing a diverse range of global brands to consumers nationwide, enriching the retail experience for a broad spectrum of shoppers. The company aims to create dynamic and cosmopolitan shopping environments by venturing into local markets and catering to the unique preferences of South Indian consumers.

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