BRAND COLLECTION

Mango Discontinues Multi-Brand Marketplace After Two Years

Published: October 11, 2023
Author: Fashion Value Chain

Mango, the prominent Spanish fashion company, has made the decision to discontinue its multi-brand e-commerce marketplace after operating it for a two-year period. The foray into multi-brand e-commerce began with the inclusion of brands like Intimissimi in 2021, marking Mango’s initial venture into this business model. A year later, Rituals was introduced to the marketplace. At the time, several fashion companies, including Scalpers, the Tendam Group, and El Ganso, were experimenting with the marketplace approach to expand their commercial and service offerings.

However, Mango has chosen to refocus on its proprietary sales channel and enhance its technological capabilities to provide a superior customer experience. Despite the initial launch in six markets, including Spain, the Netherlands, Germany, the United Kingdom, Portugal, and France, Mango highly values its online channel, which accounted for 36% of its business in the previous fiscal year. The company reported a 10% increase in e-commerce activities in the first half of 2023 compared to the previous year, with the mobile app sales experiencing significant growth.

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