E-commerce | Fashion Updates

Amazon India Launches ‘Amazon Xperience Arena’ to Begin Amazon Great Indian Festival 2023

Published: October 11, 2023
Author: Fashion Value Chain

Amazon Great Indian Festival 2023 has introduced the ‘Amazon Xperience Arena,’ beginning in Ahmedabad, which allows customers to engage with over 40 leading brands, including Fab Alley,
Biba, Jockey, L’Oreal, Fastrack, Adidas, Maybelline, and more. This immersive experience brings an
array of advanced technologies into the shopping world, such as virtual try-ons, outfit builders, and
Style Snap, an image-based search tool that suggests products closely aligned with items in uploaded
images. Following its debut in Ahmedabad, the ‘Amazon Xperience Arena’ is set to travel to Jaipur on
October 12, 2023, with future editions planned for Pune, Hyderabad, Chennai, and Kolkata.

A recent study commissioned by Amazon India and conducted by Nielsen Media reveals that consumers across India are enthusiastic about shopping online during this festive season. Amazon.in has emerged as the most trusted and preferred online shopping destination, with 81 percent of consumers intending to shop online during this festive period. Over 75 percent of consumers trust e-
commerce platforms for genuine products and find them convenient for festive shopping. Amazon.in
stands out as the top choice across various categories, including Large Appliances, Mobiles/Smartphones, Consumer Electronics, Grocery items, Home and Kitchen, Apparels, Footwear
and Fashion Accessories, and Beauty. Consumers are planning to spend across a wide range of categories during this festive period, from high-value items to daily essentials.

Additionally, Amazon Great Indian Festival 2023 is an occasion to celebrate the contributions of over
14 lakh sellers, offering a vast array of products on Amazon.in, including unique offerings from Indian Small and Medium Businesses and local stores. The festival demonstrates Amazon’s commitment to providing customers with an enhanced shopping experience and supporting Indian businesses.

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