In 2023, Adidas Running revamped the Supernova line for better comfort and fit. In 2024, they are introducing the new Supernova Prima model in a vibrant colorway. This shoe features more DREAMSTRIKE super-foam than any other adidas running shoe, making it ideal for dedicated everyday runners.
JT Newcomb, the Category Director for adidas Running Footwear, emphasized the importance of comfort in the Supernova family of shoes. They found that as runners advance in their abilities, they often look for extra cushioning and stability. With the Supernova Prima, adidas aims to enhance everyday runs by offering increased comfort and the right amount of support. The goal is to provide a rewarding experience that aligns with runners’ evolving goals.
The Adidas Supernova Prima features 13% more DREAMSTRIKE super-foam than the Supernova Rise, providing unparalleled comfort for runners on their everyday runs. Inspired by the LIGHTSTRIKE PRO foam from the Adizero family, the extra foam under the ball of the foot enhances cushioning from heel to toe. Its design details and technology make it a comfortable and stylish option for runners.
The new cushioned midsole of the shoe works with the LIGHTTRAXION outsole to keep the shoe lightweight and provide strong grip. The Support Rods in the outsole offer firmer support for the forefoot, while the comfort heel fit pillow secures the heel in soft support. The engineered mesh upper and soft eyestay design ensure a plush and confident fit for long runs.
The new Supernova Prima is available in a Preloved Scarlett colorway for women and a Solar Red colorway for men, each with unique details. This release is part of a broader launch of colorway updates across all Supernova footwear models and corresponding apparel for men and women.
