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In order to help direct-to-consumer (DTC) companies in India strengthen their online presence and connect with customers around the world through e-commerce channels, THG Ingenuity and GOAT Brand Labs have partnered.

THG Ingenuity has a demonstrated history of accelerating e-commerce growth for top international brands, and it aspires to achieve a similar level of success with Indian brands.

As part of the partnership, THG will assist Indian DTC businesses in expanding their worldwide reach through e-commerce channels and making data-driven decisions. The collaboration intends to support Indian companies in their rapid e-commerce growth and ascent to market dominance in their respective sectors.

GOAT Brand Laboratories, established in 2021 by Rishi Vasudev and Rameswar Mishra, offers a wide range of brands in the fashion, jewellery, sports, personal care, and nutrition industries. The collaboration with THG Ingenuity is anticipated to strengthen these brands’ DTC presence in India and increase their global reach, particularly in the US and GCC nations.