Following the launch of its new global platform and creative direction in 2023, Adidas Originals introduces its latest campaign which continues to explore the brand’s cultural legacy by paying homage to the communities that have worn the Gazelle, Samba, and Handball
The campaign shines a light on three iconic silhouettes from football culture – the Gazelle, the Samba, and the Handball Spezial. First designed for different sports, from training to soccer and handball, since their inception, each classic has continued to make an impact across places, cultures, and movements.
Shot and directed by Vincent Haycock, and starring Carlisle Aikens, a professional skateboarder and member of the Adidas Skate Team, the campaign visuals champion this timeless energy. A tableau of life is seen through the story of a thousand originals.
Alongside the campaign film and imagery, Adidas Originals is set to celebrate the spirit of its classic silhouettes and the people bringing new meaning to them today with a bespoke digital hub showcasing user-generated content.
About Adidas Originals:
Inspired by the rich sporting heritage of Adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – Adidas Originals is a lifestyle brand founded in 2001. With the Adidas archive at its foundation
