AdCounty Media, a global force in adtech, has entered into a strategic partnership with The Automobile Group—Asia’s fastest-growing AI-led performance network for the auto industry. This alliance is set to redefine digital engagement and regional growth across Southeast Asia and the Middle East, with a focused push in Indonesia and the Philippines.
“Our goal is to enable hyper-targeted, brand-safe digital experiences tailored to modern auto consumers,” said Delphin Varghese, Co-founder and CRO of AdCounty Media.
By combining AdCounty’s programmatic tools and The Automobile Group’s niche industry focus, the partnership will drive performance-led campaigns for automotive brands navigating the evolving digital consumer journey.
Regional Reach & Revenue Opportunities
Together, the two companies aim to tap into an auto digital ad spend exceeding $1.2 billion across core markets:
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Middle East (UAE, Saudi Arabia, Qatar): $250–350M
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Southeast Asia (Indonesia, Philippines, Malaysia): $600–700M
Local campaigns such as EV promotions on TikTok in Indonesia and YouTube test drive ads in India will deliver culturally relevant and ROI-driven engagement strategies.
“This partnership gives us a powerful launchpad in high-growth Southeast Asian markets,” said Yash Vardhan, Co-founder of The Automobile Group.
Empowering Automotive Brands Through Technology
With AdCounty’s Demand-Side Platform (DSP), contextual intelligence, and real-time optimization tools, The Automobile Group will now offer measurable outcomes like increased showroom traffic, test-drive bookings, and EV adoption.
“This is the future of auto advertising—smart, scalable, and impact-first,” added Shwetank Pandit, Co-founder of The Automobile Group.
Trust, Safety & Future Outlook
Brand safety is central to the collaboration, with both companies ensuring ad placements in high-quality, compliant environments—especially critical in regulated sectors like automotive.
With digital ad spends expected to cross $1 billion in India and Southeast Asia each by 2027, this partnership is poised to lead the next era of AI-powered, performance-first auto marketing.
