In partnership with renowned designer Tarun Tahiliani, ABRL launched Tasva, a wedding and event wear brand for the modern Indian male. The brand’s stunning flagship store is now open in the center of Himayatnagar, Hyderabad. This store, which has an astounding 4,823 square feet and is located in a prestigious area of the city, is expected to become the premier destination for men’s fashion. Just in time for the holiday and wedding seasons, Tasva is ready to change your shopping experience with its prime location and gorgeous architecture!
Tarun Tahiliani, the Chief Design Officer of Tasva, and superstar Naga Chaitanya from Hyderabad graced the occasion to commemorate the grand opening.The pair made this launch a day to remember by bringing the ideal balance of design brilliance and celebrity glitz.
In light of the launch’s significance, Naga Chaitanya said, “I have a particular place in my heart for Hyderabad, and I am aware of the city’s high regard for heritage and flair. Tasva offers designs that both relate to our rich tradition and appeal to our people’s modern tastes, providing the ideal combination of both. I can’t wait for this store to establish itself as a popular gathering place for people celebrating important life events.
The Himayatnagar store is an experience as much as a location to shop. The store draws inspiration from India’s history and legacy while combining modern aesthetics with earthy wood and brass to reflect the changing tastes of India’s cosmopolitan man. Every step you take will be an aesthetic treat because to the clothes’ gorgeous ombre cascade arrangement. The relationship between the brand and the city was highlighted by Tarun Tahiliani, who said, “Tasva’s design philosophy resonates deeply with Hyderabad’s rich cultural heritage and love for tradition.
Hyderabad was a logical choice for Tasva’s development because of its dynamic cultural landscape and quickly expanding economy. Regarding upcoming offerings, patrons can anticipate the newest collections from Tasva.Beautiful kurta sets and kurta bundi sets with vivid screen designs and contemporary silhouettes that give a new spin on traditional clothing are part of the festive collection.
“At Tasva, our goal has always been to make designer Indian wear accessible to a wider audience,” says Ashish Mukul, Brand Head of the company. Our dedication to providing our discriminating consumers in this dynamic city with the finest of both tradition and contemporary is demonstrated by the opening of our store in Himayatnagar.
With a presence in important cities and a reputation for excellence and craftsmanship, Tasva has grown to be a well-known brand throughout India. This large flagship store in Himayatnagar was opened as a calculated response to the city’s increasing need for high-end Indian clothing, and it was prompted by the success of our stores in Hyderabad. Visit our new flagship store in Himayatnagar to discover the world of Tasva.
