Ace Turtle Partners Exclusively with Shoppers Stop to Expand G-STAR in India
Ace Turtle, India’s tech-driven retail innovator, has announced an exclusive long-term partnership with Shoppers Stop Ltd, the country’s largest listed department store operator. Together, they will bring G-STAR to Indian consumers through a combination of technology-driven solutions and Shoppers Stop’s retail network.
The partnership begins with G-STAR shop-in-shops at 24 Shoppers Stop stores in major cities such as New Delhi, Mumbai, Kolkata, Lucknow, Hyderabad, Chandigarh, Jaipur, Siliguri, and Pune. The rollout will expand to additional cities in the coming months.
This collaboration merges Ace Turtle’s omnichannel expertise with Shoppers Stop’s extensive presence. As a result, it marks a key milestone in G-STAR’s growth journey in India.
Nitin Chhabra, CEO of Ace Turtle, said, “Partnering with Shoppers Stop is a major step in expanding G-STAR in India. Their strong retail presence, combined with our technology-driven capabilities, helps us unlock the brand’s full potential. Moreover, we aim to meet the evolving fashion aspirations of Indian consumers.”
Mr. Kavindra Mishra, MD & CEO of Shoppers Stop, added, “Shoppers Stop is a one-stop destination for top fashion and lifestyle brands. G-STAR strengthens our portfolio by bringing international fashion to Indian consumers. This partnership also ensures a seamless shopping experience that combines quality, contemporary style, and accessibility.”
