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FASHION VALUE CHAIN

Text-to-image generators powered by AI, such as OpenAI’s Dall-E and Midjourney, have gone viral for good cause. Sure, they can create some truly bizarre pictures, but it’s the quality of that output, whether realistic or absurd, that makes it so engaging – not to mention valuable. Keeping this in mind, these apps, while still in beta, are already making their way into the creative sectors. And Twitter got a glimpse of what text-to-image-generated fashion might look like yesterday.

“AI fashion display using Dall-E to produce hundreds of ensembles…” a person named Paul Trillo tweeted, along with a stunning video showcasing a succession of vivid AI-made outfits that he claims he created in partnership with artist Shyama Golden. “A fun technique to come up with costume and fashion design ideas.” Keeping this in mind, these apps, while still in beta, are already making their way into the creative sectors. And Twitter got a glimpse of what text-to-image-generated fashion might look like yesterday.

“AI fashion exhibition using Dall-E to build hundreds of outfits…” tweeted a person named Paul Trillo, along with a gorgeous video exhibiting a series of vibrant AI-made costumes that he claims he created in collaboration with Dall-E. It appears possible that the fashion industry would embrace text-to-image generators – for brainstorming fashion shows, as Trillo recommends, and for other purposes.

Fast fashion websites prioritise quantity above quality, with some producing thousands of new designs every day. AI may speed up the process, which would benefit their bottom line. Meanwhile, a number of firms have begun to sell their wares in the metaverse, where at least one digital fashion show has already taken place, and digital influencers have reaped the benefits.